Gileo Productions Presents...

Motion picture production and distribution companies target “frequent moviegoers” those who go to the movies at least once a month.   

The six major studios won’t “Green-light” a film unless it can be certified as “marketable” in the US. The percentage of frequent moviegoers in the US is 11%. 47% of frequent moviegoers are below the age of 25, yet they make up only 19% of the population. This group numbered 6.3 million Americans   in 2009.[1]

MPAA Figures:

Age Groups                                  2-11        12-17        18-24        25-39        40-49        50-59        60+

% of Population                             13.6         8.5           9.7           20.8         15            13.9       18.5

% of Frequent Moviegoers               8.7          18           19.8           19.7         14            9.1        10.7

Number of Frequent Moviegoers(m)  2.8          5.7           6.3            6.3          4.5           2.9         3.4

Male/Female(m)                          1.45/1.35    2.55/3.15   3/3.3      2.95/3.35  2.2/2.3  1.4/1.5  1.45/1.95

88% of moviegoers have at least a high school education.  74% have a college degree.  68% own a home.  69% combine shopping with a movie.  73% combine “going out” (further recreation) with a movie and 50% bought or leased a car in the last 12 months.[2] 

 In North America in 2009, women and girls made up 51% of the population, but were and continue to be 55% of moviegoers.   Hispanics made up 16% of the population of North America, yet the group purchased 21% of movie tickets – roughly 300 million movie tickets – more than 8 tickets yearly per person.  In 2009, the Hispanic population was 51% male, yet there were 1.5 million more female Hispanic frequent moviegoers than males.[3] 

The number of movie tickets sold in the US and Canada had been at least 1,316,063,348 since 1996.  In 2010, only 1,279,620,603 tickets were sold.  Gross revenue from the sales of movie theater tickets in North America was $5,817,000,000 in 1996.  In 2010 and 2011, gross revenue was $10,570,500,000, and 10,279,620,603 down .33% from 2009 and 3.64% from 2010.[4]  

3D technology has greatly improved.  The number of 3D features released in 2008 was 8, in 2009, it was 20.  In 2008, the number of 3D screens in the US and Canada was 1,514. In 2009, that number was 3,548.  Worldwide, the number of 3D screens increased 253% from 2008 to 2009.  About half of people in the US express desires to see 3D films.  Most expressing this were under the age of 35, and the group that expressed the highest desire was Hispanics.[5]  

Since 1996, the average price of a movie ticket in the US has risen from $4.42 to $7.89 with steady increases every year.[6]  In North America in 2008, 342 million tickets were sold to theme parks, 80.1 million to MLB games, 22.1 million to NBA games, 21.3 million to NHL games, and 17.6 million to NFL games.  Combined, the amount of tickets sold to enter these venues was slightly over 481 million – over 860 million fewer tickets than were sold for movies in 2008.[7]  

However, the North American average for the number of tickets sold yearly per person for the ten year period from 2000 to 2009 has dropped from 4.7 tickets per person to 4.3 tickets per person.  There was an increase of .1 tickets in 2009 and 2001, and an increase in .4 tickets in 2002 when the high of 5.2 tickets per person were sold during that 10 year period.[8]  73% of filmgoers object to the high prices of admission tickets.  Those aged 55 and above complained the most about the high prices of admission tickets (those aged 18 to 24 year olds complained the least) yet, the group who claim to go to the movies less due to price were those aged 25 to 54 and were much more likely to be Caucasian than African American or Hispanic.[9]

Another reason people avoid movie theaters is that it has become endemic that people talk during movie showings – whether to each other, or into cell phones which emit distracting light in dark movie theaters.  Obviously, one is not faced with that problem when viewing a rented or downloaded film.  People also enjoy staying home to view a film due to the improvements in home theater systems, which includes the drastic increase in screen sizes.  In theaters, many object to too many previews and in general, commercials – which happen to be a great source of revenue for movie theater companies.  The revenue generated by in-theater commercials have the potential to keep prices of movie tickets from increasing, and would keep some theaters (especially the usully small, independent ones) in business, which of course, the buying public probably would not object to.

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